For the spring and summer 2019 collection of Studio Hien Le, we wanted to create a campaign that is more accessible to the client and takes place in a realistic Berlin setting. Following the previous lookbook shoot set around a famous Underground station in Kreuzberg, ‘Kiezhelden’ (heroes in the hood) is a series of photographs and videos showcasing seven people, the designer interacts with daily. From the flower shop next door, over the Turkish bike store to the barber shop, he gets his haircuts.
Photo Marius Uhlig
Set Design & Art Direction Oliver Tippl
Location, Date Berlin, 2018